@inproceedings{grbovic2016microposts,
author={Grbovic, M. and Radosavljevic, V. and Djuric, N. and Bhamidipati, N. and Nagarajan, A.},
booktitle={Workshop on 'Making Sense of Microposts' at International World Wide Web Conference (\#Microposts)},
title={Leveraging Blogging Activity on Tumblr to Infer Demographics and Interests of Users for Advertising Purposes},
year={2016},
}