@inproceedings{grbovic2016sigir,
author={Grbovic, M. and Djuric, N. and Radosavljevic, V. and Silvestri, F. and Baeza-Yates, R. and Feng, A. and Ordentlich, E. and Yang, L. and Owens, L.},
booktitle={International ACM SIGIR Conference on Research and Development in Information Retrieval (SIGIR)},
title={Scalable Semantic Matching of Search Queries to Ads in Sponsored Search Advertising},
year={2016},
}